Posts Tagged "core complex"

Tweet Pin It When considering the profile of your ideal prospect, we can use the BFD Core Complex model as proposed by the American Writers and Artists Institute (AWAI) – Inside their Direct Marketing University course. The Core Complex In simple form, we use BFD to denote Beliefs, Feelings, and Desires. The broader classifications of this are: Intellectual – What are your prospects beliefs, attitudes, and principles Emotional – What are the prospects feelings related to your product category – his fears or frustrations Personal – And what are his or her psychological needs and desires Working with these categories allows you to derrive a sensible well rounded view of your ideal...