I haven't seen the AWAI Creative Design program, but I am a member of AWAI and highly recommend their courses to anyone involved with marketing, advertising, sales and copywriting specifically.
{ 0 comments }
direct mail
With my one hundred year background experience taken from studying the history of direct response advertising (mail order, direct mail, and print advertising)…my position on 'creative' advertising is this: Combining an accurate well researched copy platform with the right mix of campaign execution, is far different from being 'creative'. This is vitally important to me [...]
{ 0 comments }
Reading all the marketing trade press we can see lots of coverage about big brands and consumer marketing, but shouldn't we… as a marketing community… some how provide cost efficient and more effective means to market to eachother's companies?
{ 0 comments }
Loading ...
