Posts Tagged "direct mail"

Tweet Pin It With my one hundred year background experience gleaned by studying the history of direct response advertising (mail order, direct mail, and print advertising)…my position on ‘creative’ advertising is this: Combining an accurate well researched copy platform with the right mix of campaign execution, is far different from being ‘creative’. This is vitally important to me as a direct marketer and copywriter. ‘Creative’ agencies often miss the potency and necessity of tying the product with the markets state of awareness (needs/wants) and their level of sophistication (how defined the offer is, how many times the prospect has been exposed to it, or similar...

I haven't seen the AWAI Creative Design program, but I am a member of AWAI and highly recommend their courses to anyone involved with marketing, advertising, sales and copywriting specifically.

Reading all the marketing trade press we can see lots of coverage about big brands and consumer marketing, but shouldn't we... as a marketing community... some how provide cost efficient and more effective means to market to eachother's companies?