I haven't seen the AWAI Creative Design program, but I am a member of AWAI and highly recommend their courses to anyone involved with marketing, advertising, sales and copywriting specifically.
With my one hundred year background experience taken from studying the history of direct response advertising (mail order, direct mail, and print advertising)…my position on 'creative' advertising is this:
Combining an accurate well researched copy platform with the right mix of campaign execution, is far different from being 'creative'.
More on My Position on Creative Advertising
Originally posted 2008-08-13 18:58:47.
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