Posts Tagged "direct marketing"

Tweet Pin It Here’s a great piece by legendary copywriter Clayton Makepeace on order forms. Are Your Order Forms Killing Your Sales? By Clayton Makepeace In this issue: Response Device 101: The Four Types of Order Forms and When to Use Each One … 12 Qualities Great Order Forms Have in Common … The #1 Blunder Marketers Make With Their Response Devices … And MORE! Dear Business Builder, Can you believe we’ve published 213 issues of The Total Package without so much as a whisper about how to create response devices (order forms) for maximum response? Go figger. OK, so order forms aren’t sexy. You’ll probably never see a long thread on a copywriting forum about “My all-time favorite...

And at the heart of modern Direct Marketing is the 150-year history of traditional direct response database marketing along with the incredible shift in what is possible through insight, multi-channel optimisation and extensive segmentation.

Ladies and gentlemen, I envy you. Your timing is perfect. You’ve come in the direct response business at the right moment in history. You’re on to a good thing.

Here's a diagram depicting various interactions involved in the modern marketing function.