Posts Tagged "direct response copywriter"

Tweet Pin It You’ve got budget. You’ve got projects. You’ve got targets. You’ve got… a huge pain in the butt. Marketing Management is not for the feint of heart, is it? Those baffoons in higher management really have no way of comparing a lead-generating social media marketing program from a creative brand advertising campaign. But they sure know how to put on the pressure. Actually, I don’t think you should be so hard on senior management. There is a way to make them giddily happy with your marketing performance, whilst educating them under-the-radar super quickly so that they actually support the growth of marketing in all directions. The key is minimalism. And that’s...

If a 510% increase in conversion rate would be welcome in your business, this will be the most important 'proposal' you ever read. And here's why:

Through the budget squeezing economic downturn, and new global trends, companies must return to ROI metrics and an attitude of diligent optimisation for higher marketing performance. Gone are the days (at least for now) of splashing money on expensive untrackable broadcast advertising.