Through the budget squeezing economic downturn, and new global trends, companies must return to ROI metrics and an attitude of diligent optimisation for higher marketing performance.
Gone are the days (at least for now) of splashing money on expensive untrackable broadcast advertising.
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From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer…
What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research.
When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.
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Ladies and gentlemen, I envy you. Your timing is perfect. You’ve come in the direct response business at the right moment in history. You’re on to a good thing.
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I haven't seen the AWAI Creative Design program, but I am a member of AWAI and highly recommend their courses to anyone involved with marketing, advertising, sales and copywriting specifically.
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If a 510% increase in conversion rate would be welcome in your business, this will be the most important 'proposal' you ever read.
And here's why:
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I love copywriting.
It involves creativity, psychology, and large amounts of moolah.
And I've taken my fair share in copywriting courses.
But I have only just now started on the AWAI copywriting course called Accelerated Program for Six Figure Copywriting.
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What is the future of business and marketing? The big picture of Social Science, via the historical insight afforded us by Carol Quigley, and the contemporary commentary provided by Zbigniew Brzezinski. The focus in Europe on Schumpterian economics, the liberation of innovation, tempered by control from the elites. The growth in the field of human [...]
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