Copywriting Strategy
If a 510% increase in conversion rate would be welcome in your business, this will be the most important 'proposal' you ever read. And here's why:
Direct Response Copywriter
Through the budget squeezing economic downturn, and new global trends, companies must return to ROI metrics and an attitude of diligent optimisation for higher marketing performance. Gone are the days (at least for now) of splashing money on expensive untrackable broadcast advertising.
The Unrefusable ‘Mafia Offer’ for Marketing
From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer... What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research. When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.
The chasm between general advertising and direct response is wide – David Ogilvy
Ladies and gentlemen, I envy you. Your timing is perfect. You’ve come in the direct response business at the right moment in history. You’re on to a good thing.
Graphic Design for Marketing and Advertising
I haven't seen the AWAI Creative Design program, but I am a member of AWAI and highly recommend their courses to anyone involved with marketing, advertising, sales and copywriting specifically.
AWAI Copywriting Course | Accelerated Program for Six-Figure Copywriting by AWAI
I love copywriting. It involves creativity, psychology, and large amounts of moolah. And I've taken my fair share in copywriting courses. But I have only just now started on the AWAI copywriting course called Accelerated Program for Six Figure Copywriting.









Marketing Project Manager through Strategic Focus using the Theory of Constraints 5 Focusing Tools... dedicated to a possible yet not certain radiant future of benevolent, humanistic globalisation.