Notes from the book It's Not Obvious, by Eli Goldratt
Sales vs surplus was a dilemma that only a crystal ball could solve.
Purchasing. Inventory Turns. Stock aggregation. Replenishment.
The best kept secret breakthrough in marketing and business strategy is…
(drum roll)
TOC Marketing.
Or in full: Theory of Constraints Marketing.
Listen. If business growth is important to you, this may be your greatest discovery for 2010. Let me expla
Notes from the book The Goal by Eli Goldratt
Check your numbers if you’d like, says Jonah. But if your inventories haven’t gone down.. and your employee expense was not reduced.. and if your company isn’t selling more products – which obviously it can’t, if you’re not shipping more of them – then you can’t tell me these robots increased your plant’s productivity.
Just found a great cartoon demo which explains some of the basic principles of the Theory of Constraints.
From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer…
What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research.
When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.
