Posts Tagged "email copywriter"

Tweet Pin It At the 2007 AWAI Copywriters Bootcamp, Herschel Gordon Lewis shares an outrageous example of email copy gone berserk. Herschel is trying to make the point that copy should be kept simple to read and easy to understand. Check this out… [mc src="http://www.youtube.com/watch?v=fRit98Mk8rU" type="youtube"]Herschel on Email Copy[/mc]

Tweet Pin It I started writing email copy back in 1996. It was fiddly, inefficient, but manual intensive. In 2009 I took a position as Head of Marketing for an Email Service Provider that can auto-magically segment and broadcast emails where even the images were personalised… Email marketing is so much more fun and effective compared to where we begun in 1996. Email Copywriting Samples Today, an email copywriter must take a very strategic approach of considering the full multi-channel touchpoints in a consumers or customers buying process. Take note: The message is more important than fancy graphics. The relationship is more important than the creative design. The email channel is inherently a personal...

Whilst copywriting is on my mind... (as it often is on a Saturday afternoon) Let me tell you a surprising new email copywriting results generated for the UK based big brand email service provider Database Group Interactive...