Posts Tagged "email marketing"

Tweet Pin It Database Group Interactive will be running a series of Executive Briefings in London UK around the topics of: Multichannel marketing Strategic email campaign management And more. I am helping to prepare the agenda for the series, so I know it will be good. If you are in the London area, and have anything to do with marketing database management or email activity for an SME or Large Enterprise, then grab a slot for your company now. Only 25 companies will be involved in this program. Check it out: [event passed - link now removed].

Tweet Pin It At the 2007 AWAI Copywriters Bootcamp, Herschel Gordon Lewis shares an outrageous example of email copy gone berserk. Herschel is trying to make the point that copy should be kept simple to read and easy to understand. Check this out… [mc src="http://www.youtube.com/watch?v=fRit98Mk8rU" type="youtube"]Herschel on Email Copy[/mc]

Tweet Pin It I started writing email copy back in 1996. It was fiddly, inefficient, but manual intensive. In 2009 I took a position as Head of Marketing for an Email Service Provider that can auto-magically segment and broadcast emails where even the images were personalised… Email marketing is so much more fun and effective compared to where we begun in 1996. Email Copywriting Samples Today, an email copywriter must take a very strategic approach of considering the full multi-channel touchpoints in a consumers or customers buying process. Take note: The message is more important than fancy graphics. The relationship is more important than the creative design. The email channel is inherently a personal...

Tweet Pin It Are big email broadcast lists necessary for success with modern online marketing? Jason van Orden of the highly popular podcast Internet Business Mastery explains how a better list trumps a bigger list in his new video: Myth of the Big List (watch the video now). Of course: A big email marketing list with low response rate isn’t worth very much As Head of Marketing for an email service provider I saw first hand how big brands mail millions of emails yet hit only 8% or less open rates, and thus click through rates were only a tiny portion compared to the overall list size. Marketing legend Jay Abraham taught me a long time ago that before we should focus on selling, we should focus on providing...

Tweet Pin It Question on LinkedIn: Do you have any secrets that you can share to improve the open rates of your email campaigns or newsletters? As previous head of marketing for an email service provider I’d like to offer a couple of more uncommon suggestions. Mail more often. And mail your unopens. IF (and you should be) you are mailing relevance to segmented lists, then where is there left to go? Mailing more often. And then extract the addresses of those that have not opened within say 3 days, and mail those addresses again, possibly with a different subject line. You will most likely see a bump in overall open rates.

Whilst copywriting is on my mind... (as it often is on a Saturday afternoon) Let me tell you a surprising new email copywriting results generated for the UK based big brand email service provider Database Group Interactive...

Tweet Pin It My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion. This particular promotion was loans for homeowners. The average size loan was £10,000. Up to that point they had been sending a similar email with no personalisation or compelling appeal that a good direct response copywriter revels in. So I saw an opportunity for a big increase in ROI on this campaign. Here’s how it turned out… list 30k average order 10k expected response 0.05% = 15 expected conversion of that 3% = 0 new customers Marketing costs = £2,000 They got a customer once every several months from that particular promotion. Remember, these are people...

Pioneer online marketer John Reese says "I've been saying it for years. Building an email list is the number 1 thing you can do to ensure your business will thrive into the future. But don't let 'coding' issues hold you back. Get SqueezeTheme and let it do all the work for you".

Mark Joyner is a legend. And his copywriting is spot on. Conversational. Personal. Easy to read. Powerful.

Tweet Pin It Email Marketing Campaigns share a lot similar with traditional mail order direct marketing. The number 1 criteria for a high converting direct marketing campaign is list selection. No matter how pretty your creative. No matter how compelling your sales offer. No matter how topical your message to the needs and concerns of your target market… the bottom line reality is… If the list you are mailing to does not consist of precisely the right target audience, then your conversion rates will be low. This requires customer profiling, data cleaning and suppression… the whole 9 yards. With a highly targetted email list the rest is a matter of creative execution. And having beat an...

Tweet Pin It The 3 stages of effective Email Marketing Campaign Management Stage 1 – Email Marketing Campaign Clarity Your first goal for any email marketing is to develop the campaign platform – the identification of your message to market match. That is, who are you targetting, with what product, and where is the connection between the two. That is the first point of clarity in stage 1 of email marketing campaign management. Stage 2 – Email Marketing Campaign Preparation Email Marketing List Selection The clarity achieved in Stage 1 allows your list selection criteria: If the list you are mailing to does not consist of precisely the right target audience, then your conversion rates will be...

Tweet Pin It One of the most important areas of marketing… and one of my personal favorites… is email marketing. I recommend Aweber for small business use. When planning email campaigns, think along these two style types, and blend them accordingly for your audience: The first option is based on “story and relationship.” The second is “strategy and results.” Autoresponders If you are an affiliate marketer, or want to create an extended series of automatically sent emails then here is a format I can recommend: Send 1 mesage per day for the first 4 days (to establish the relationship and awareness)… then move to sending 1 email every 3 days… Make 90 days worth of...