Whilst copywriting is on my mind…
(as it often is on a Saturday afternoon)
Let me tell you a surprising new email copywriting results generated for the UK based big brand email service provider Database Group Interactive…
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email marketing
My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion. This particular promotion was loans for homeowners. The average size loan was £10,000. Up to that point they had been sending a similar email with no personalisation or compelling appeal that a good direct response copywriter [...]
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Pioneer online marketer John Reese says "I've been saying it for years. Building an email list is the number 1 thing you can do to ensure your business will thrive into the future. But don't let 'coding' issues hold you back. Get SqueezeTheme and let it do all the work for you".
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At the 2007 AWAI Copywriters Bootcamp, Herschel Gordon Lewis shares an outrageous example of email copy gone berserk. Herschel is trying to make the point that copy should be kept simple to read and easy to understand. Check this out… Related posts on GavrielShaw.com: Email Marketing Copywriter and Email Campaign Management Whilst copywriting is on [...]
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Database Group Interactive will be running a series of Executive Briefings in London UK around the topics of: Multichannel marketing Strategic email campaign management And more. I am helping to prepare the agenda for the series, so I know it will be good. If you are in the London area, and have anything to do [...]
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Mark Joyner is a legend.
And his copywriting is spot on.
Conversational. Personal. Easy to read. Powerful.
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Email Marketing Campaigns share a lot similar with traditional mail order direct marketing. The number 1 criteria for a high converting direct marketing campaign is list selection. No matter how pretty your creative. No matter how compelling your sales offer. No matter how topical your message to the needs and concerns of your target market… [...]
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