Posts Tagged "good marketing"

Tweet Pin It Every marketing communication should have 3 focuses: To provide value to the reader To help bond them to the source (i.e. your client or company) And thirdly, to sell. Yes, selling comes third… and here’s why: Think about it, if your focus is to sell, then you may be too aggressive. But by focussing on providing value and building a trusted relationship, you actually achieve the sale as and when the prospect is ready. If every marketing communication is a sales pitch, but your prospect doesn’t yet hold your spokesperson with enough credibility and authority… or if the prospect is simply not ready to place their order just yet for whatever reason… then constant sales...