Tested Advertising Methods by John Caples
Caples writes: I would much rather have a hastily prepared advertisement based on the correct appeal than 20 beautiful pieces of copy with beautiful pictures featuring an ineffective appeal. I would be perfectly satisfied if they spent 11 months in search of the right appeal and one month - or one week, for that matter, preparing the actual advertisements
About Me
Marketing Project Manager through Strategic Focus using the Theory of Constraints 5 Focusing Tools... dedicated to a possible yet not certain radiant future of benevolent, humanistic globalisation. Connect and Contact. 