innovation

Notes adapted from Innovation To The Core, second half, from page 85.

5 Design Rules for Enlarging the Enhancing the Innovation Pipeline:

  1. Involve many minds
  2. Sow enough seeds
  3. Widen the front end

More on Innovation To The Core by Skarzynski & Gibson

Originally posted 2009-03-29 13:03:14.

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Permanent Innovation Permanent Innovation by Langdon Morris

My review


rating: 5 of 5 stars
You know a great book when by page 100 and flicking through the rest, you know it obsoletes most others on its topic to date, and that its almost not worth taking notes because almost every page contains golden nuggets. If Innovation in business is important to you, get this book and buy a fresh highlighter.

More on Permanent Innovation by Langdon Morris

Originally posted 2009-02-01 17:52:47.

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‘Creativity’ is not the miraculous road to business growth and affluence that is so abundantly claimed these days… Those who extol the liberating virtues of corporate creativity… tend to confuse the getting of ideas with their implementation – that is, confuse creativity in the abstract with practical innovation.Theodore Levitt, ‘Creativity Is Not Enough’ (1963)

More on A Warning About 'Creativity' In Business

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What is the future of business and marketing?

The big picture of Social Science, via the historical insight afforded us by Carol Quigley, and the contemporary commentary provided by Zbigniew Brzezinski.

More on Social Science and Marketing

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