‘Creativity’ is not the miraculous road to business growth and affluence that is so abundantly claimed these days… Those who extol the liberating virtues of corporate creativity… tend to confuse the getting of ideas with their implementation – that is, confuse creativity in the abstract with practical innovation. – Theodore Levitt, ‘Creativity Is Not Enough’ [...]
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Notes adapted from Innovation To The Core, second half, from page 85. 5 Design Rules for Enlarging the Enhancing the Innovation Pipeline: Involve many minds Sow enough seeds Widen the front end Increase the combinations Ideate around specific themes Industrial revolution companies believed that the way to drive up productivity and efficiency was to steadily [...]
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Permanent Innovation by Langdon Morris My review rating: 5 of 5 stars You know a great book when by page 100 and flicking through the rest, you know it obsoletes most others on its topic to date, and that its almost not worth taking notes because almost every page contains golden nuggets. If Innovation in [...]
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What is the future of business and marketing? The big picture of Social Science, via the historical insight afforded us by Carol Quigley, and the contemporary commentary provided by Zbigniew Brzezinski. The focus in Europe on Schumpterian economics, the liberation of innovation, tempered by control from the elites. The growth in the field of human [...]
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