Posts Tagged "london copywriter"

Tweet Pin It As a London based Copywriter, I’ve worked with finance companies including investment banks like Merrill Lynch and large B2C organizations such as Xerox and Vodafone. Not all in ‘copywriting’ positions per se, but involved with the development of presentations materials, staff training materials, and more. As a sales and promotion copywriter I have really found a focus for my passions of influential writing, psychology, and business development. But what more for me really is there in London? Perhaps I should once again take flight and travel some of the world, working from my laptop with clients on retainer or for individual items of work. I found whilst travelling south east...

Tweet Pin It Copywriting in London is at a cross roads… On the one side we have a rich and mature history of marketing and advertising. David Ogilvy himself, although not British (A Scottsman advertising legend and direct response copywriter — founder of Ogilvy and Mathers) provides a strong voice of reason to UK copywriters, even to this day. Yet London advertising is still awash with ATL brand awareness short copy with cutesy pictures and zero performance metrics. General advertising and direct response has a great divide, said Ogilvy. As a London copywriter, I uphold the ethos of pure direct response. I’m a direct response long copy copywriter. I write to sell. Not to entertain. I write to...

Tweet Pin It As a Brit… …having worked with ad agencies, including as a copywriter, and in the marketing sector promoting email marketing services… …any well trained US copywriter would be forgiven for thinking that I have no clue about direct response copywriting. The reality is, I have studied from the same greats just as you have. The likes of Victor Schwab. Robert Colier. Eugene Schwartz, plus contemporaries such as via the AWAI 6 Figure Copywriting program, so I know full well that most British copywriters do not ‘get it’. In fact: You’ll be familiar with the name David Ogilvy, a Scotsman, who did ‘get it’.  In this old video clip of Ogilvy, he...

Here are some of the main pages on my site with copywriting samples and examples -- as a London UK copywriter.

If a 510% increase in conversion rate would be welcome in your business, this will be the most important 'proposal' you ever read. And here's why:

Tweet Pin It …lamented King David 3000 years ago. He should have seen how POWERFUL words can be in the 21st Century of high-octane commercialism, business capitalism and impulse buy advertising. If your marketing words don’t sell, you don’t make money. You know it. I know it. And yet words are one of the most obvious areas of neglect at many businesses, large and small. Obvious that is to a copywriter, and many savvy marketers, but often not so obvious to Directors. Company Directors and rushed managers make the mistake of thinking that: “words are simple. Words are common. Anyone can write the ‘blurb’ for the new product. Give it to the propeller head in the corner who did the programming for the...

I have just published (a work-in-progress) white paper on how professional marketers and business owners should approach, select, guide, and judge a copywriter.