Posts Tagged "mafia marketing"

Tweet Pin It From discussion on linked in here. The essence of business is value creation. Marketing’s job is to support that essence [which happens] through: * Creating value – by directing operations, distribution, et al. through providing customer/market insight (marketing’s contribution to NPD/NSD). There should be no customer value other than what marketing informs (selecting the right grade of corn for the field) * Communicating value – by spreading the corn. (The reason pull marketing is becoming more popular is that it is more feasible given that we can be at the right place at the right time more automatically with modern advertising platforms that place our promos contextually...

Tweet Pin It The Unrefusable ‘Mafia Offer‘ for Marketing… My experience of working in corporate environments including on several senior management teams exactly matches the poignancy that Eli Goldratt makes about marketing… In most companies today, you will not find marketing. Instead, you find a host of tasks such as sales support, sales training, advertising, collateral development, promotion, and others. Labeled as marketing, these tasks do not come close to accomplishing the vital role of marketing. Further, if the real problems of the markets are not addressed, the company ends up wasting its sales effort. Eli Goldratt defines marketing and sales as: Marketing – spreading the...

If total control of professional marketing management is important to you... ...this article will send you head first through the rabbit hole into the wonderland of iron-grip strategic marketing control. In fact, this just might be the greatest secret in the marketing industry. I stumbled across this only because of my fascination of systems thinking, logic, and mind-mapping (although this is not about mind-mapping).

The best kept secret breakthrough in marketing and business strategy is... (drum roll) TOC Marketing. Or in full: Theory of Constraints Marketing. Listen. If business growth is important to you, this may be your greatest discovery for 2010. Let me expla