Posts Tagged "mafia offer marketing"

Tweet Pin It I think I just realised what TOC ‘Mafia Offer’ Marketing really is… First, here are 2 easy points to agree on: We would probably agree that ‘Innovation’ essentially means seeking improvements in a company’s offering via improving company capabilities, right? We would also probably agree that modern marketing has the negative image of largely being separated from business strategy, operations, et al.  (i.e. ‘silo’d). Now then… Given that the idea of TOC ‘Mafia Offer’ Marketing is to create a decisive competitive advantage, which may come through: raising operational capabilities, making internal policy changes, or otherwise...

Tweet Pin It I have worked with dozens of companies in various capacities including senior marketing management for a marketing service provider. Previous clients and employers include: Now freelancing whilst traveling South America, I develop marketing plans and write promotional copy for several business clients. What I find evolving in my own approach to client projects is, as far as I am aware, a detailed systems approach to b2b copywriting and lead generation, equally applicable to b2c. The approach has evolved around a concept proposed by Eli Goldratt called the Mafia Offer, alluding to ‘an offer that is too good to refuse’. My approach to crafting a Mafia Offer uses processes originated by...

The best kept secret breakthrough in marketing and business strategy is... (drum roll) TOC Marketing. Or in full: Theory of Constraints Marketing. Listen. If business growth is important to you, this may be your greatest discovery for 2010. Let me expla