Posts Tagged "mafia offer"

First, a Mafia Offer is a value proposition that: your market category finds compelling possibly to the point of disbelief, and your competitors are incapable of competing against it. Is such a thing possible?

Combining my approach as a copywriter with my love of Theory of Constraints methodology provides us with a powerful blueprint for developing Mafia Offers (the irrefusable offer for your marketing)

Notes from It's Not Luck on the use of Theory of Constraints... ...when the MARKET is the constraint (Marketing) Identifying the UDEs and evaporating conflicts

Tweet Pin It I have worked with dozens of companies in various capacities including senior marketing management for a marketing service provider. Previous clients and employers include: Now freelancing whilst traveling South America, I develop marketing plans and write promotional copy for several business clients. What I find evolving in my own approach to client projects is, as far as I am aware, a detailed systems approach to b2b copywriting and lead generation, equally applicable to b2c. The approach has evolved around a concept proposed by Eli Goldratt called the Mafia Offer, alluding to ‘an offer that is too good to refuse’. My approach to crafting a Mafia Offer uses processes originated by...

Tweet Pin It Imagine your business’s ultimate competitive advantages Not only does your company have operational excellence, but your marketing is efficient and strategic …Your team understands your customer’s core problems not only as they exist internally for the customer, but also how your own current market offer actually hinders your customers progress …whether it be from current limiting features of your product, like not being strong enough, not fast enough, not often enough, or whatever… but also from your internal policies, such as your pricing models or supply restrictions. So we can actually create 2 perspectives of ‘current reality’. One as it exists solely...

Tweet Pin It The Unrefusable ‘Mafia Offer‘ for Marketing… My experience of working in corporate environments including on several senior management teams exactly matches the poignancy that Eli Goldratt makes about marketing… In most companies today, you will not find marketing. Instead, you find a host of tasks such as sales support, sales training, advertising, collateral development, promotion, and others. Labeled as marketing, these tasks do not come close to accomplishing the vital role of marketing. Further, if the real problems of the markets are not addressed, the company ends up wasting its sales effort. Eli Goldratt defines marketing and sales as: Marketing – spreading the...

From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer... What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research. When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.

The best kept secret breakthrough in marketing and business strategy is... (drum roll) TOC Marketing. Or in full: Theory of Constraints Marketing. Listen. If business growth is important to you, this may be your greatest discovery for 2010. Let me expla

Notes from the awesome stragetic management book called Viable Vision by Gerald Kendall. Most companies do not appear to have the correct roadmap to their vision. A smart person learns from his or her mistakes. A wise person learns from other people’s mistakes. Common sense is not very common - Mark Twain Something that ties it all together...