Notes from It's Not Luck on the use of Theory of Constraints…
…when the MARKET is the constraint (Marketing)
Identifying the UDEs and evaporating conflicts
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mafia offer
I have worked with dozens of companies in various capacities including senior marketing management for a marketing service provider. Previous clients and employers include: Now freelancing whilst traveling South America, I develop marketing plans and write promotional copy for several business clients. What I find evolving in my own approach to client projects is, as [...]
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Imagine your business's ultimate competitive advantage… Not only does your company have operational excellence, but your marketing is efficient and strategic… …Your team understands your customer's core problems… not only as they exist internally for the customer, but also how your own current market offer actually hinders your customers progress… … whether it be from [...]
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Combining my approach as a copywriter with my love of Theory of Constraints methodology provides us with a powerful blueprint for developing Mafia Offers (the irrefusable offer for your marketing)
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From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer…
What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research.
When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.
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The best kept secret breakthrough in marketing and business strategy is…
(drum roll)
TOC Marketing.
Or in full: Theory of Constraints Marketing.
Listen. If business growth is important to you, this may be your greatest discovery for 2010. Let me expla
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Notes from the awesome stragetic management book called Viable Vision by Gerald Kendall.
Most companies do not appear to have the correct roadmap to their vision.
A smart person learns from his or her mistakes. A wise person learns from other people’s mistakes.
Common sense is not very common – Mark Twain
Something that ties it all together…
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