From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer…
What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research.
When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.
Notes from the awesome stragetic management book called Viable Vision by Gerald Kendall.
Most companies do not appear to have the correct roadmap to their vision.
A smart person learns from his or her mistakes. A wise person learns from other people’s mistakes.
Common sense is not very common – Mark Twain
Something that ties it all together…
Notes from It's Not Luck on the use of Theory of Constraints…
…when the MARKET is the constraint (Marketing)
Identifying the UDEs and evaporating conflicts
