Posts Tagged "mafia offers"

Tweet Pin It From discussion on linked in here. The essence of business is value creation. Marketing’s job is to support that essence [which happens] through: * Creating value – by directing operations, distribution, et al. through providing customer/market insight (marketing’s contribution to NPD/NSD). There should be no customer value other than what marketing informs (selecting the right grade of corn for the field) * Communicating value – by spreading the corn. (The reason pull marketing is becoming more popular is that it is more feasible given that we can be at the right place at the right time more automatically with modern advertising platforms that place our promos contextually...

Tweet Pin It I think I just realised what TOC ‘Mafia Offer’ Marketing really is… First, here are 2 easy points to agree on: We would probably agree that ‘Innovation’ essentially means seeking improvements in a company’s offering via improving company capabilities, right? We would also probably agree that modern marketing has the negative image of largely being separated from business strategy, operations, et al.  (i.e. ‘silo’d). Now then… Given that the idea of TOC ‘Mafia Offer’ Marketing is to create a decisive competitive advantage, which may come through: raising operational capabilities, making internal policy changes, or otherwise...

Tweet Pin It Imagine your business’s ultimate competitive advantages Not only does your company have operational excellence, but your marketing is efficient and strategic …Your team understands your customer’s core problems not only as they exist internally for the customer, but also how your own current market offer actually hinders your customers progress …whether it be from current limiting features of your product, like not being strong enough, not fast enough, not often enough, or whatever… but also from your internal policies, such as your pricing models or supply restrictions. So we can actually create 2 perspectives of ‘current reality’. One as it exists solely...

Tweet Pin It The Theory of Constraints, or ‘constraints management’ focuses efforts on finding and exploiting the true leverage points of a system for maximum effectiveness. TOC Basics At its heart, the Theory of Constraints (TOC) searches for the fundamental constraints of a system… its root causes… A system’s constraint is nothing more than what we feel to be expressed by these words: anything that limits a system from achieving higher performance versus its goal. (Goldratt 1988, p. 453, 1990, p. 4) In this way, TOC allows us to target critical leverage points, or bottlenecks, within the system at hand. See Theory of Constraints simulation cartoon. Understand the TOC theory...