Posts Tagged "market research"

As online start-up costs get cheaper – some small operations open with capital as low as $10 - expect competition to get tougher as the Internet becomes more accessible to hopeful and resourceful business-minded people.

Combining my approach as a copywriter with my love of Theory of Constraints methodology provides us with a powerful blueprint for developing Mafia Offers (the irrefusable offer for your marketing)

Simple technique for market research.

The challenges I see are: No brand strategy An unclear marketing strategy The second you are assisting us on. But I think we may have a deeper brand issue.

From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer... What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research. When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.

Tweet Pin It More to come, but… Can you determine your competitors strategy by reviewing their apparent sales strategy? You can see their market segmentation, product innovations, etc… just by looking. So look. <p>Recommended Resource: Use Mark Joyner’s <a href=”http://www.simpleology.com/p/competitiveintelligence/nathanshaw/gscom-page” target=”_blank”>Competitive Intelligence Cash Maps</a> for managing the process of competitor research.</p>

Terry Leahy said: Let me tell you a secret. The secret of successful retailing. It's this: never stop listening to consumers and giving them what they want. I am sorry if that is a bit of an anti-climax.. but it is that simple.

Tweet Pin It The modern advertiser and marketer… Call him a Market Maker… or better yet, a Market Diviner. He seeks not to create new markets, for that would require educating, which takes time and great expense. No. The Market Diviners goal is to be at exactly the right place, at the right time, with the right gadget or gizmo – To discover, intensify, and revitalise the desires held by a market. To focus those already existing desires onto a particular product. But the desire must already be there. You can not create it. Mass desire is the public spread of a public want. And a market is born of sufficient people to warrant selling them a product, created by permanent forces of mass instinct,...

Tweet Pin It I like to start my market research with online search volumes using Google’s keyword tool – which gives an overall general picture of basic keyword categories and how popular they are. A simple and fast initial market research. That initial keyword research will reveal some broad keyword categories, to search on Google’s search engine and find some top ranking websites. <blockquote>I was asked: As you know, we intend to write content in each vertical some of which we will outsource, I understand it is important for us to include popular keywords in that article, what is your advice: write the article and then work in the keywords or find the keywords and sculpt the content...

Tweet Pin It The scope and depth of research depends on resource constraints, time constraints, and the overall corporate/business/function’s purpose. Maximising corporate value creation divides into 2 dimensions: Market attractiveness (the potential opportunity that exists within a certain market) Competitive strength (the organizations competencies and assets available to capture those opportunities in the face of competition) Each of these areas of research are relative to eachother and highly overlap. We divide them in order to create a focussed view from each perspective. Market Research Niche Research Competitor Research Product Research Prospect or Customer Research Internal Research Market...