Here is a list of the top frustrations of 16 different people from primary research I performed around 2005. These are genuine word for word unedited submissions from a mini-course I ran. See if any of these people’s lists closely reflect your own current frustrations and limitations. It’s also very valuable to note any lists [...]
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Combining my approach as a copywriter with my love of Theory of Constraints methodology provides us with a powerful blueprint for developing Mafia Offers (the irrefusable offer for your marketing)
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From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer…
What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research.
When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.
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As online start-up costs get cheaper – some small operations open with capital as low as $10 – expect competition to get tougher as the Internet becomes more accessible to hopeful and resourceful business-minded people.
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Probably not the political marketing message that this poll organizer wants to find.
So soon we will see news coverage explaining general all round confidence in Obama lifting the economy at some point over the next 2 years.
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Terry Leahy said: Let me tell you a secret. The secret of successful retailing. It's this: never stop listening to consumers and giving them what they want. I am sorry if that is a bit of an anti-climax.. but it is that simple.
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Simple technique for market research.
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The modern advertiser and marketer… Call him a Market Maker… or better yet, a Market Diviner. He seeks not to create new markets, for that would require educating, which takes time and great expense. No. The Market Diviners goal is to be at exactly the right place, at the right time, with the right gadget [...]
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