Posts Tagged "marketing management"

Tweet Pin It With a foot in both worlds… I have seen how small to medium size businesses do online marketing… and I have seen how independent online marketers do it. They are often battling for the same customer. And I have to say that there is no clear winner of what works best. But both can certainly learn a lot from each other. In SMEs it goes something like this: Bright spark Marketing Manager finds a new fandangled idea or software. If he could only convince the Director, or find a way to justify the added expense on this quarters… or even this years budget. Through the touchy approval process he runs the gauntlet and after 1 or 2 weeks, hopefully, he may have approval for that 1 new piece of...

Tweet Pin It You’ve got budget. You’ve got projects. You’ve got targets. You’ve got… a huge pain in the butt. Marketing Management is not for the feint of heart, is it? Those baffoons in higher management really have no way of comparing a lead-generating social media marketing program from a creative brand advertising campaign. But they sure know how to put on the pressure. Actually, I don’t think you should be so hard on senior management. There is a way to make them giddily happy with your marketing performance, whilst educating them under-the-radar super quickly so that they actually support the growth of marketing in all directions. The key is minimalism. And that’s...

Tweet Pin It Preparation – Your personal and career success strategy. Research – Market, competitor, company, product, customer research. Development – Team, process, product, market presence, etc.. Conversion – Strategic marketing campaigns and copywriting for customer acquisition, retention and lifetime value. Traffic – search, social media, partnerships, direct marketing and more. Tracking – Performance measurement for ongoing...

If total control of professional marketing management is important to you... ...this article will send you head first through the rabbit hole into the wonderland of iron-grip strategic marketing control. In fact, this just might be the greatest secret in the marketing industry. I stumbled across this only because of my fascination of systems thinking, logic, and mind-mapping (although this is not about mind-mapping).