Posts Tagged "marketing mistakes"

Tweet Pin It I‘m part of a secret split-test club where the members critique eachothers latest marketing test webpages and offers. One of the big mistakes that I’m seeing at present is when a single offer, landing page or homepage… does not clearly speak to any one particular clear target audience: Market: Real Estate Investor Newbies or Experienced? The headline does not seem to apply to a newbie real estate investor, yet the first couple paragraphs feel like copy that would be done more to a newbie investor. Isn’t it true that existing real estate investors already know there are such things as ‘private lenders’? So maybe test something like: You probably already know about...

Tweet Pin It Jeanette McMurtry puts it so well: Major mistakes in business marketing include: Egocentric, Overreaching, Overbearing, Nebulous, Void of ownership, Out of site out of mind, Budget oriented, and Immeasurable. About Egocentric marketing Jeanette says: Out of either intimidation or inompetence, or both, marketers too often cater their marketing efforts to the business owner (sometimes themselves), CEO, board of directors, or other heads of their business environment. And all too often the reigning business executives have little or no marketing in their resumes and no direct experience in serving the customer. Yet marketers still build strategies and creative campaigns based on what will make...