Posts Tagged "marketing performance"

I have just noticed that my google analytics account now allows me 4 sets of 5 goals, rather than the previous ration of only 4 goals in total.

The Indicators (or Key Performance Indicators) will give you the reporting fire power to demonstrate your results, and to help guide your next campaign and tweak your entire marketing engine.

Tweet Pin It At this 3rd stage of business tracking, we account for Customer Performance Management. What is the return on marketing investment, at various levels of customer lifestime. From customer acquisition, through to retention. Soft measurements Feedback from customers, partners, and resellers Questionnaires/Polls What did you like about our product that influences your decision to buy? Rate your experience with us on a scale of 1 to 5? Intuitive insight into campaign response Buzz monitoring services such as http://sysomos.com Hard measurements Front-End Acquisitions Tracking acquisitions includes numbers such as: Number of visitors to your web site Number of visitors choosing to register at...