You’ve got budget.
You’ve got projects.
You’ve got targets.
You’ve got… a huge pain in the butt.
Marketing Management is not for the feint of heart, is it?
Those baffoons in higher management really have no way of comparing a lead-generating social media marketing program from a creative brand advertising campaign.
But they sure know how to put on the pressure.
Actually, I don’t think you should be so hard on senior management.
There is a way to make them giddily happy with your marketing performance, whilst educating them under-the-radar super quickly so that they actually support the growth of marketing in all directions.
The key is minimalism.
And that’s YOUR responsibility.
Look, if you have 7 marketing projects, each takes 2 months to complete, and you’re working on all of them, it’s going to be months and months before ANY of them complete, right?
But if you could laser focus onto just 2 projects, you’ll be enjoying the performance results of marketing projects much much sooner.
How do you ‘laser focus’ your marketing project selection?
Create an integrated marketing road-map – that’s how.
Squeeze out enough space on your daily schedule that you can plan. Stop chasing your tail.
Planning for prioritization and resource allocation is what differentiates the drowning marketer from the promoted marketer.
I learned that the hard way.
You’ve got to fight your corner, because you know best. But you have to present your case well.
- Start from your USP (a cross-over between your core competencies, business strategy, current product portfolio, and competitive positioning).
- Extend to your target audience.
- Capture your ideal prospects profile.
- Discover where they hang out.
- Consider what value proposition would attract their interest.
- Build a promotional pipeline.
- Open the floodgates of traffic getting one-at-a-carefully-selected-time.
Select the projects that will leverage and lift your genuine current marketing bottleneck.
Want help with any of it?
I have a network of contractors I can recommend. I am also sometimes available to help with campaign planning, and also direct response copywriting (my first passion in marketing).