Posts Tagged "marketing strategy"

The first insight is that energy moves along the path of least resistance. The underlying structure of anything will determine its path of least resistance. We can determine the path of least resistance by creating new structures.

First, a Mafia Offer is a value proposition that: your market category finds compelling possibly to the point of disbelief, and your competitors are incapable of competing against it. Is such a thing possible?

Just found a great cartoon demo which explains some of the basic principles of the Theory of Constraints.

Tweet Pin It You have 5 routes available to beat your competition… Superiority of Product – Sometimes easier said than done… Superiority of Promise – Evokes more desire, attracts more people, and makes your offer more believable. Product Role – Create a home for your prospects identification with your product Direct Response – Escalate your claims beyond that of your competitors, shift mechanism explanations, or invate new markets Direct Attack – Expose their flaws, tactfully, but without mercy. (or you could just buy them out)…

Tweet Pin It Ex-senior marketing manager reveals… f a 510% increase in conversion rate would be welcome in your business, this page should be of utmost important to you. Here’s why: In July 2007 (a month before the credit crunch hit the UK), I beat an ad agency’s marketing campaign  for their key financial client account by a whopping 510%! In a head-to-head split test, their promotion (with excellent design and compelling pictures that are typical of ad agencies) pulled in a respectable 10 new business leads… yet my plain-looking long copy advert (with only 1 picture) pulled in 61 leads. A 510% increase. And it was easy. Here’s my secret. You see, all I needed to do was apply 3...

Tweet Pin It Unfortunately… …many people’s view of business is that of a necessary evil for selling stuff to make money… …whilst being trapped in a corner of a stuffy office with unnatural fluorescent lighting and mouldy air conditioning… …where they shuffle papers and put up with uncooperative senior management and uncommitted subordinates… …all for the ‘privilege’ of 40% of what they earn being taken in force-backed taxes by politicians… Not a pretty picture. Here’s another view of business. A view held by some of the most successful business people in the world. Whether those businesses are small or large, here is the real...

Tweet Pin It From discussion on linked in here. The essence of business is value creation. Marketing’s job is to support that essence [which happens] through: * Creating value – by directing operations, distribution, et al. through providing customer/market insight (marketing’s contribution to NPD/NSD). There should be no customer value other than what marketing informs (selecting the right grade of corn for the field) * Communicating value – by spreading the corn. (The reason pull marketing is becoming more popular is that it is more feasible given that we can be at the right place at the right time more automatically with modern advertising platforms that place our promos contextually...

Tweet Pin It Your markets sophistication depends on how many similar products, and how many competing ads. There are 5 stages of market sophistication: First stage is being first to market: Prospects have no sophistication about the product at all. So be simple, be direct, and don’t be fancy. Just tell it like it is. Name either the need or the claim in your headline – nothing more. Dramatize the claim in your copy, then bring in your product, and prove it works. Second stage exists in early competition – copy the successful claim of the first to market, but enlarge on it. Eventually claims become unbelievable or lose meaning, like washing powder that cleans ‘whiter than whites’....

If total control of professional marketing management is important to you... ...this article will send you head first through the rabbit hole into the wonderland of iron-grip strategic marketing control. In fact, this just might be the greatest secret in the marketing industry. I stumbled across this only because of my fascination of systems thinking, logic, and mind-mapping (although this is not about mind-mapping).

The challenges I see are: No brand strategy An unclear marketing strategy The second you are assisting us on. But I think we may have a deeper brand issue.

Tweet Pin It Alignment with Corporate Strategy Objectives Money Assets Partners Character and Story Line Pre-sell Pills Objectives The origin of the word Marketing comes from ‘going to market’, relating to taking goods to a street market. What an absolutely brilliant definition… ‘Going to market’ serves as an umbrella concept for everything required from the marketing function, including collaboration with all other business functions (operations, accounts, client services), as each of those business functions is relevant to taking the companies product or service to the marketplace. Your marketing objectives must relate to many aspects of ‘going to market’. What is...