From discussion on linked in here. The essence of business is value creation. Marketing's job is to support that essence [which happens] through: * Creating value – by directing operations, distribution, et al. through providing customer/market insight (marketing's contribution to NPD/NSD). There should be no customer value other than what marketing informs (selecting the right [...]
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Your markets sophistication depends on how many similar products, and how many competing ads. There are 5 stages of market sophistication: First stage is being first to market: Prospects have no sophistication about the product at all. So be simple, be direct, and don't be fancy. Just tell it like it is. Name either the [...]
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If total control of professional marketing management is important to you…
…this article will send you head first through the rabbit hole into the wonderland of iron-grip strategic marketing control.
In fact, this just might be the greatest secret in the marketing industry.
I stumbled across this only because of my fascination of systems thinking, logic, and mind-mapping (although this is not about mind-mapping).
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This blog site is gradually evolving into wider aspects of business. It started from Copywriting and basic Online Marketing. Considered contemporary issues such as Customer Performance Management, and has slowly expanded to several aspects of Business Strategy… New Directions The 'goal' of business (as per Eli Goldratt's Theory of Constraints) is making money. And this [...]
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You have 5 routes available to beat your competition… Superiority of Product – Sometimes easier said than done… Superiority of Promise – Evokes more desire, attracts more people, and makes your offer more believable. Product Role – Create a home for your prospects identification with your product Direct Response – Escalate your claims beyond that [...]
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The first insight is that energy moves along the path of least resistance.
The underlying structure of anything will determine its path of least resistance.
We can determine the path of least resistance by creating new structures.
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Just found a great cartoon demo which explains some of the basic principles of the Theory of Constraints.
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