You have 5 routes available to beat your competition…
- Superiority of Product – Sometimes easier said than done…
- Superiority of Promise – Evokes more desire, attracts more people, and makes your offer more believable.
More on 5 Ways To Beat The Competition | Marketing Strategy
Originally posted 2008-12-12 23:02:48.
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Theory Of Constraints For Sales Management Notes from the book The Cash Machine by Klapholz and Klarman The market for our products is expanding⦠but we… - Market Sophistication | What Stage Is your Market At? Your markets sophistication depends on how many similar products, and how many competing ads. There are 5 stages of market…
Your markets sophistication depends on how many similar products, and how many competing ads.
There are 5 stages of market sophistication:
First stage is being first to market: Prospects have no sophistication about the product at all. So be simple, be direct, and don't be fancy. Just tell it like it is. Name either the need or the claim in your headline – nothing more. Dramatize the claim in your copy, then bring in your product, and prove it works.
More on Market Sophistication | What Stage Is your Market At?
Originally posted 2008-12-12 22:50:34.
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This blog site is gradually evolving into wider aspects of business.
It started from Copywriting and basic Online Marketing. Considered contemporary issues such as Customer Performance Management, and has slowly expanded to several aspects of Business Strategy…
Originally posted 2008-12-28 19:49:40.
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- Egocentric Marketing | Mistakes Businesses Make In Marketing Jeanette McMurtry puts it so well: Major mistakes in business marketing include: Egocentric, Overreaching, Overbearing, Nebulous, Void of ownership, Out…
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Aggressive Marketing Mix Mind-Map That's a lot of M's… This Aggressive Marketing Mix Mind-Map shows the 6 main branches used in the Aggressive Marketing…
The first insight is that energy moves along the path of least resistance.
The underlying structure of anything will determine its path of least resistance.
We can determine the path of least resistance by creating new structures.
Just found a great cartoon demo which explains some of the basic principles of the Theory of Constraints.
If total control of professional marketing management is important to you…
…this article will send you head first through the rabbit hole into the wonderland of iron-grip strategic marketing control.
In fact, this just might be the greatest secret in the marketing industry.
I stumbled across this only because of my fascination of systems thinking, logic, and mind-mapping (although this is not about mind-mapping).
