This one has really "cooked my noodle."
Mark Joyner is running a rather controversial experiment that
has already sent the marketing experts into a tizzy.
You've probably heard of his book "The Irresistible Offer" – it's
what some call "one of the top 5 marketing books ever written"
and has been one of the best-selling marketing books of the last
3 years week after week.
More on Best Selling Marketing Book – Available FREE!
Originally posted 2008-05-17 20:25:40.
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Your markets sophistication depends on how many similar products, and how many competing ads.
There are 5 stages of market sophistication:
First stage is being first to market: Prospects have no sophistication about the product at all. So be simple, be direct, and don't be fancy. Just tell it like it is. Name either the need or the claim in your headline – nothing more. Dramatize the claim in your copy, then bring in your product, and prove it works.
More on Market Sophistication | What Stage Is your Market At?
Originally posted 2008-12-12 22:50:34.
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My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion.
This particular promotion was loans for homeowners. The average size loan was £10,000.
More on Real-Life Example of Marketing Campaign Testing
Originally posted 2008-08-07 10:02:37.
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Aggressive Marketing also hapens to be a term already used in marketing. So I haven't 'created a new category' in the market. But I've enterred an existing conversation within my market and intend to dominate it.. 'aggressively'.
A major part of effective branding comes from differentiating yourself from the competition. That's a common view right? But how do you actually do it? One way is to create a new category in your market. For example:
The modern advertiser and marketer… Call him a Market Maker… or better yet, a Market Diviner.
He seeks not to create new markets, for that would require educating, which takes time and great expense.
More on Market Diviners | Top Truths Of Breakthrough Advertising
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On this blog I will share with you my journey with Business as honestly and openly as I can (given certain areas of client or personal sensitivity and privacy).
