Take pen to paper and answer 3 questions:
How excited are you to get to work in the morning?
How much do you enjoy what you do for its own sake rather than for what it gets you?
How accountable do you hold yourself to a deeply held set of values?
”Ultimately, man should not ask what the meaning of his life is, but rather he must recognise that it is he who is asked. In a word, each man is questioned by life: and he can only answer to life by answering for his own life; to life he can only respond by being responsible” – Viktor Frankl
Some business / marketing performance metrics I woke up dreaming about this morning…
Tracking of Marketing Campaigns ultimately lead to a handful of numeric measurements.
These are a marketers KPIs (Key Performance Indicators).
These few numbers provide an overall at-a-glance view of the effectiveness, growth, and 'health' of your marketing campaigns.
The Aggressive Marketer seeks to have under-the-thumb control of those KPIs through a series of Tracking Reports that track and measure the progress of each and every marketing campaign, source of revenue, and influence on the bottom line that exists for the business.
