Posts Tagged "permission marketing"

Tweet Pin It Are big email broadcast lists necessary for success with modern online marketing? Jason van Orden of the highly popular podcast Internet Business Mastery explains how a better list trumps a bigger list in his new video: Myth of the Big List (watch the video now). Of course: A big email marketing list with low response rate isn’t worth very much As Head of Marketing for an email service provider I saw first hand how big brands mail millions of emails yet hit only 8% or less open rates, and thus click through rates were only a tiny portion compared to the overall list size. Marketing legend Jay Abraham taught me a long time ago that before we should focus on selling, we should focus on providing...

There are four tests for the permission marketer that Godin lays out in his book. Think about these as part of your prospect insight research.