Whilst the executive team focuses on formulation, and the Management team focuses on implementation, each function, down to each individual person, is assigned:
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planning
Courtney: I want the life of freedom u have lol… I will soon
Gav: well lets keep in touch and see when and where we can share projects
Courtney: how can I get some of your products? I have been having a hard time to stay organized and focused
Gav: how so? Overwhelmed? procrastinating? bored? directionless? lol what exactly?
Courtney: the first 2
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Here are the 6 aspects I have identified over the evolution of marketing on the web since 1998.
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I've just expanded the Aggressive Planning and Aggressive Research section main pages with the main categories and some definitions, guidlines, and ideas for each.
This will show you my approach towards marketing campaign planning and marketing research at a broad level (yet totally practical).
With this as your foundation, you will be able to find other resources for marketing campaign planning and particularly marketing research.
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Strategy is of paramount importance yet difficult for most to clearly define or explain.
The common view of 'strategy' and its counterpoint 'tactics' is that 'strategy is about the long-term whilst tactics are about the short-term.
In line with that view comes Tregos and Zimmerman who define strategy as:
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I really do love the SIPOC model.
It's so versatile for industry supplier chain analysis, internal business process analysis, and right down to marketing communications planning.
SIPOC is an acronym for Suppliers > Inputs > Process > Outputs > Customer
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If you have managerial responsibilities as well as copywriting projects like I do, this information will make a big difference.
Perhaps you need to write articles for a website or submissions for trade press. Perhaps you have to write promotional emails or landing pages and even full blown long-copy sales letters.
Getting into the correct habits of planning, preparation, and execution with writing can dramatically improve your writing performance.
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When you get up in the morning, go through your regular routine and finally sit down to work…how effective and productive are you for that first half hour or so? Do you dive directly into high-value, profitable work? Or do you fumble around, figuring out what needs to be done first, checking through some papers [...]
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