Posts Tagged "relationship marketing"

Tweet Pin It Are big email broadcast lists necessary for success with modern online marketing? Jason van Orden of the highly popular podcast Internet Business Mastery explains how a better list trumps a bigger list in his new video: Myth of the Big List (watch the video now). Of course: A big email marketing list with low response rate isn’t worth very much As Head of Marketing for an email service provider I saw first hand how big brands mail millions of emails yet hit only 8% or less open rates, and thus click through rates were only a tiny portion compared to the overall list size. Marketing legend Jay Abraham taught me a long time ago that before we should focus on selling, we should focus on providing...

Whilst copywriting is on my mind... (as it often is on a Saturday afternoon) Let me tell you a surprising new email copywriting results generated for the UK based big brand email service provider Database Group Interactive...

Reading all the marketing trade press we can see lots of coverage about big brands and consumer marketing, but shouldn't we... as a marketing community... some how provide cost efficient and more effective means to market to eachother's companies?