Posts Tagged "response copywriter"

Through the budget squeezing economic downturn, and new global trends, companies must return to ROI metrics and an attitude of diligent optimisation for higher marketing performance. Gone are the days (at least for now) of splashing money on expensive untrackable broadcast advertising.

Tweet Pin It My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion. This particular promotion was loans for homeowners. The average size loan was £10,000. Up to that point they had been sending a similar email with no personalisation or compelling appeal that a good direct response copywriter revels in. So I saw an opportunity for a big increase in ROI on this campaign. Here’s how it turned out… list 30k average order 10k expected response 0.05% = 15 expected conversion of that 3% = 0 new customers Marketing costs = £2,000 They got a customer once every several months from that particular promotion. Remember, these are people...