Posts Tagged "small business marketing"

Tweet Pin It Notes from a meeting I had recently for small business marketing using the 6 categories of the marketing matrix. Preparation What time do you have available? What distractions are there to steel your time? What budget do you have? What skills do you currently have? What resources do you currently have? (Outsource availability, staffing, intellectual property, existing products) What is the shape of your Network? (Contacts, circule of influence, online social presence, etc) Research SIPOC analysis of suppliers, customers, and production process of any new and existing products that will be used. Market research Competitor research Develop Product Relationships Web presence (social,...

I've spent thousands of pounds on marketing courses... ...From academic diplomas to in-the-trenches online marketing guru coaching... And I have to say I'm very impressed with the professionalism coupled with the coverage of genuinely important topics for small business marketing, that is inside the

Tweet Pin It I‘m part of a secret split-test club where the members critique eachothers latest marketing test webpages and offers. One of the big mistakes that I’m seeing at present is when a single offer, landing page or homepage… does not clearly speak to any one particular clear target audience: Market: Real Estate Investor Newbies or Experienced? The headline does not seem to apply to a newbie real estate investor, yet the first couple paragraphs feel like copy that would be done more to a newbie investor. Isn’t it true that existing real estate investors already know there are such things as ‘private lenders’? So maybe test something like: You probably already know about...

To get small business marketing ideas you need time to research (as you are doing now on this site), and also time to PLAN. Be sure to frequently review the ever expanding content in the Preparation section of the site, and the rest of the site for tons of small business marketing ideas.