Headline Mistakes by Small Business Owners, Marketers and Copywriters
Tweet Pin It I‘m part of a secret split-test club where the members critique eachothers latest marketing test webpages and offers. One of the big mistakes that I’m seeing at present is when a single offer, landing page or homepage… does not clearly speak to any one particular clear target audience: Market: Real Estate Investor Newbies or Experienced? The headline does not seem to apply to a newbie real estate investor, yet the first couple paragraphs feel like copy that would be done more to a newbie investor. Isn’t it true that existing real estate investors already know there are such things as ‘private lenders’? So maybe test something like: You probably already know about...
Small Business Startup Strategy
Tweet Pin It In today’s uncertain economic climate, the job you have today may not be around tomorrow. This is the unfortunate reality we all have to face. Small business startup strategy. But amidst the uncertainty of these times, opportunities are lurking everywhere for those who keep their eyes wide open. Let me elaborate: Did you know that more millionaires were made during The Great Depression than any other time in US history? Also, many of the companies established during the last recession- in the early 90′s- are still around today, earning a tidy profit for their founders. So maybe instead of worrying about how secure your position is in the company where you’re working, you can be...









Marketing Project Manager through Strategic Focus using the Theory of Constraints 5 Focusing Tools... dedicated to a possible yet not certain radiant future of benevolent, humanistic globalisation.