Posts Tagged "split test"

Tweet Pin It My Financial Services client had a customer list of 30,000 names for a back-end (selling to existing customers) promotion. This particular promotion was loans for homeowners. The average size loan was £10,000. Up to that point they had been sending a similar email with no personalisation or compelling appeal that a good direct response copywriter revels in. So I saw an opportunity for a big increase in ROI on this campaign. Here’s how it turned out… list 30k average order 10k expected response 0.05% = 15 expected conversion of that 3% = 0 new customers Marketing costs = £2,000 They got a customer once every several months from that particular promotion. Remember, these are people...