Posts Tagged "strategic business units"

Tweet Pin It I have added a lot of new information over the past few days (had some free time Links in this post will open a new window so you won’t lose this page whilst you browse the new additions. First, there is a neat timeline of management concepts that I will flesh out over the coming months. Preparation: Corporate Strategy If you are working within a corporate environment, or want to know what the guys in the suits do, check out the page on Corporate Strategy. It helps the Marketer and Copywriter understand the broader picture for each marketing campaign. Development: Strategic Business Units In essence, the SBU is a profit making area that focuses on a combination of product offer and market...

Tweet Pin It In essence, the SBU is a profit making area that focuses on a combination of product offer and market segment, requiring its own marketing plan, competitor analysis, and marketing campaign. Hold your breath for this… cos you gotta concentrate hard:   A Strategic Business Unit emerges at the cross-over between… A product offering that the company could make and A reachable market segment that has a high value profit potential. Ok breathe… That is to say, if there’s a big enough market niche for a product we can supply, then we may want to create a SBU that focuses on that opportunity. E.g. Selling ice-cream to kids playing outdoors in hot weather – could be one...