The best kept secret breakthrough in marketing and business strategy is…
(drum roll)
TOC Marketing.
Or in full: Theory of Constraints Marketing.
Listen. If business growth is important to you, this may be your greatest discovery for 2010. Let me expla
From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer…
What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research.
When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.
Notes from the awesome stragetic management book called Viable Vision by Gerald Kendall.
Most companies do not appear to have the correct roadmap to their vision.
A smart person learns from his or her mistakes. A wise person learns from other people’s mistakes.
Common sense is not very common – Mark Twain
Something that ties it all together…
Notes adapted from the book Marketing Due Diligence, 2007
A route to creating sustainable competitive advantage.
Marketing as a discipline has failed during the past 50 years by concentrating on promotion rather than on developing world-class marketing strategies.
More on Marketing Due Diligence by McDonald, Smith, and Ward
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