Posts Tagged "strategic marketing"

Tweet Pin It On marketing’s role in business process, General Electric stated in its 1952 annual report: [The marketing concept] introduces the marketing person at the beginning rather than at the end of the production cycle and integrates marketing into each phase of the business. Thus, marketing, through its studies and research will establish for the engineer, the design and manufacturing person, what the customer wants in a given product, what price he or she is willing to pay, and where and when it will be wanted. Marketing will have authority in product planning, production scheduling, and inventory control, as well as sales, distribution, and servicing of the product. (1952,...

Tweet Pin It Fellow online marketer, I have a truly killer tip for you… Big Business Executives use this master key for maximum productivity, clear thinking, and strategic success. …In fact: It’s been used in businesses for the past 150 years – since the days of Andrew Carnegie, Henry Ford, Charles Schwabb. And now it’s yours too, FREE. You would never guess what it is… It’s deadly simple… lets your spend time AWAY from the computer screen… has something to do with trees… and is used daily by corporate professionals, secret-society government officials and Arabian royalty. As an ex senior corporate marketing manager, I want to give something back to...

Marketing means: Creating, communicating and delivering values

Tweet Pin It Preparation – Your personal and career success strategy. Research – Market, competitor, company, product, customer research. Development – Team, process, product, market presence, etc.. Conversion – Strategic marketing campaigns and copywriting for customer acquisition, retention and lifetime value. Traffic – search, social media, partnerships, direct marketing and more. Tracking – Performance measurement for ongoing...

Tweet Pin It Notes adapted from the book Marketing Due Diligence, 2007 A route to creating sustainable competitive advantage. Marketing as a discipline has failed during the past 50 years by concentrating on promotion rather than on developing world-class marketing strategies. [widget id="text-402250941"/] Three major challenges: maturity in demand globalization – enormous economise of scale and scope power to customers Role of marketing To define markets and understand the needs of the segments, then to formulate strategies for meeting these needs. However, it is entirely possible to create sales and profits whilst destroying sharehdoler value (i.e. returns lower than the cost of capital). The board...

Tweet Pin It Here is a funnelling model of marketing (find, invite, present, close-to-action, follow-through) which uses the acronyms for the FIIM Areas of Purpose. Find The first stage of your marketing funnel is to find prospects. The Areas of Purpose which directly relate to finding potential customers are: [DAP isPaidUser="Y" hasAccessTo="11" errMsgTemplate="SHORT"]PUGOP, WESUP, and JAVEP (and even DEEBOP if you want to rent mailing...

Tweet Pin It “In 1993 there were less than 1,000 web sites on the Internet, by the beginning of 1997 there were over half a million.” “The Internet economy generated an estimated $830 billion in revenues in 2000, a 58% increase over 1999 and a 156% increase over 1998.” “Internet advertising will increase from $6.6 billion in 2003 to $16.1 billion in 2009.” In 2008 Technorati Inc estimated that over 175,000 new blogs were being created every day. The Internet has clearly opened up a dimension of opportunity never before available. Just ask Eric Schmidt of Google who now sits in Secret Society Bilderberg meetings… The integrated matrix inside this website will go over the...

Tweet Pin It From discussion on linked in here. The essence of business is value creation. Marketing’s job is to support that essence [which happens] through: * Creating value – by directing operations, distribution, et al. through providing customer/market insight (marketing’s contribution to NPD/NSD). There should be no customer value other than what marketing informs (selecting the right grade of corn for the field) * Communicating value – by spreading the corn. (The reason pull marketing is becoming more popular is that it is more feasible given that we can be at the right place at the right time more automatically with modern advertising platforms that place our promos contextually...

From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer... What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research. When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.

The best kept secret breakthrough in marketing and business strategy is... (drum roll) TOC Marketing. Or in full: Theory of Constraints Marketing. Listen. If business growth is important to you, this may be your greatest discovery for 2010. Let me expla

Notes from the awesome stragetic management book called Viable Vision by Gerald Kendall. Most companies do not appear to have the correct roadmap to their vision. A smart person learns from his or her mistakes. A wise person learns from other people’s mistakes. Common sense is not very common - Mark Twain Something that ties it all together...