Here is a funnelling model of marketing (find, invite, present, close-to-action, follow-through) which uses the acronyms for the FIIM Areas of Purpose. Find The first stage of your marketing funnel is to find prospects. The Areas of Purpose which directly relate to finding potential customers are: [This content is protected under Sim6 membership.]. Invite So we’ve [...]
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"In 1993 there were less than 1,000 web sites on the Internet, by the beginning of 1997 there were over half a million." "The Internet economy generated an estimated $830 billion in revenues in 2000, a 58% increase over 1999 and a 156% increase over 1998." "Internet advertising will increase from $6.6 billion in 2003 [...]
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From discussion on linked in here. The essence of business is value creation. Marketing's job is to support that essence [which happens] through: * Creating value – by directing operations, distribution, et al. through providing customer/market insight (marketing's contribution to NPD/NSD). There should be no customer value other than what marketing informs (selecting the right [...]
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Marketing means: Creating, communicating and delivering values
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From the book Viable Vision explain Eli Goldratt's view on developing the Mafia Offer…
What problems do the clients in our markets have that no one in the industry is addressing? This question is the core of market research.
When a marketing person can access senior customer management and learn about the business through this approach, the resulting analysis often leads to a huge competitive advantage.
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The best kept secret breakthrough in marketing and business strategy is…
(drum roll)
TOC Marketing.
Or in full: Theory of Constraints Marketing.
Listen. If business growth is important to you, this may be your greatest discovery for 2010. Let me expla
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Notes from the awesome stragetic management book called Viable Vision by Gerald Kendall.
Most companies do not appear to have the correct roadmap to their vision.
A smart person learns from his or her mistakes. A wise person learns from other people’s mistakes.
Common sense is not very common – Mark Twain
Something that ties it all together…
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Notes adapted from the book Marketing Due Diligence, 2007 A route to creating sustainable competitive advantage. Marketing as a discipline has failed during the past 50 years by concentrating on promotion rather than on developing world-class marketing strategies. Three major challenges: maturity in demand globalization – enormous economise of scale and scope power to customers [...]
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