Notes from It's Not Luck on the use of Theory of Constraints…
…when the MARKET is the constraint (Marketing)
Identifying the UDEs and evaporating conflicts
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strategy
Yesterday you mentioned the what, why and how. Where did you pick that idea up from? Joshua Seymour Neothink literature and the 7 Steps of Organizing. Gavriel Shaw aha ok good check this quote out: "We too often mistakenly believe that “if only people would understand the detail of the solution they will also understand [...]
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Let´s confess the crippling problem of today's B2B sales and marketing systems. Sales typically engages prospects far too early in the sales cycle. Marketing is under pressure to bring in NEW leads, whilst Sales is pressured to close asap. This puts pressure on the middle of the sales pipeline process… …That transitional phase where a [...]
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Today's professional must understand project management, marketing innovation, and how they fit in with business strategy.
One of my favorite tools for business is the Theory of Constraints (constraints management), but complimentary to that is another model of facilitating strategic business improvement called Business Process Reengineering.
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Here are the 6 aspects I have identified over the evolution of marketing on the web since 1998.
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Strategy is of paramount importance yet difficult for most to clearly define or explain.
The common view of 'strategy' and its counterpoint 'tactics' is that 'strategy is about the long-term whilst tactics are about the short-term.
In line with that view comes Tregos and Zimmerman who define strategy as:
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Here are some of my notes on Strategy and Tactics adapted from Eli Goldratt.
First, ultimately, strategy is the purpose or function for accomplishing an objective. A sub-objective if you like.
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I really do love the SIPOC model.
It's so versatile for industry supplier chain analysis, internal business process analysis, and right down to marketing communications planning.
SIPOC is an acronym for Suppliers > Inputs > Process > Outputs > Customer
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