Here are the 6 aspects I have identified over the evolution of marketing on the web since 1998.
Today's professional must understand project management, marketing innovation, and how they fit in with business strategy.
One of my favorite tools for business is the Theory of Constraints (constraints management), but complimentary to that is another model of facilitating strategic business improvement called Business Process Reengineering.
Strategy is of paramount importance yet difficult for most to clearly define or explain.
The common view of 'strategy' and its counterpoint 'tactics' is that 'strategy is about the long-term whilst tactics are about the short-term.
In line with that view comes Tregos and Zimmerman who define strategy as:
Here are some of my notes on Strategy and Tactics adapted from Eli Goldratt.
First, ultimately, strategy is the purpose or function for accomplishing an objective. A sub-objective if you like.
I really do love the SIPOC model.
It's so versatile for industry supplier chain analysis, internal business process analysis, and right down to marketing communications planning.
SIPOC is an acronym for Suppliers > Inputs > Process > Outputs > Customer
Notes with my interpretation from Eli Goldratt's February 09 video seminar on today's economic 'meltdown' and the Theory Of Constraints.
Today's Business Opportunities
The key constraint of today's business is not in the market. It is in the policies and processes internal to a company.
More on Video seminar by Eli Goldratt on today's economy
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Identifying the UDEs and evaporating conflicts
