First, a Mafia Offer is a value proposition that:
your market category finds compelling possibly to the point of disbelief, and
your competitors are incapable of competing against it.
Is such a thing possible?
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The best kept secret breakthrough in marketing and business strategy is…
(drum roll)
TOC Marketing.
Or in full: Theory of Constraints Marketing.
Listen. If business growth is important to you, this may be your greatest discovery for 2010. Let me expla
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Email Marketing Campaigns share a lot similar with traditional mail order direct marketing. The number 1 criteria for a high converting direct marketing campaign is list selection. No matter how pretty your creative. No matter how compelling your sales offer. No matter how topical your message to the needs and concerns of your target market… [...]
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