August 23, 2008
- Email Marketing Campaigns | How To Plan Email Marketing Campaigns
Email Marketing Campaigns share a lot similar with traditional mail order direct marketing.
The number 1 criteria for a high converting direct marketing campaign is list selection. (…)
August 13, 2008
- My Position on Creative Advertising
With my one hundred year background experience taken from studying the history of direct response advertising (mail order, direct mail, and print advertising)…my position on 'creative' advertising is this:
Combining an accurate well researched copy platform with the right mix of campaign execution, is far different from being ‘creative’. (…)
