Posts Tagged "theory of constraints marketing"

Tweet Pin It I think I just realised what TOC ‘Mafia Offer’ Marketing really is… First, here are 2 easy points to agree on: We would probably agree that ‘Innovation’ essentially means seeking improvements in a company’s offering via improving company capabilities, right? We would also probably agree that modern marketing has the negative image of largely being separated from business strategy, operations, et al.  (i.e. ‘silo’d). Now then… Given that the idea of TOC ‘Mafia Offer’ Marketing is to create a decisive competitive advantage, which may come through: raising operational capabilities, making internal policy changes, or otherwise...

Tweet Pin It Imagine your business’s ultimate competitive advantages Not only does your company have operational excellence, but your marketing is efficient and strategic …Your team understands your customer’s core problems not only as they exist internally for the customer, but also how your own current market offer actually hinders your customers progress …whether it be from current limiting features of your product, like not being strong enough, not fast enough, not often enough, or whatever… but also from your internal policies, such as your pricing models or supply restrictions. So we can actually create 2 perspectives of ‘current reality’. One as it exists solely...