Posts Tagged "theory of constraints"

First Solar grew from a 50 person company into a 1,500 person company in 5 years with further large scale growth in the pipeline. Watch this eye opening presentation to find out how.

Some thoughts on the matter of introducing TOC Marketing… (posted on LinkedIn TOC Marketing group here.) Undesirable Effects Here's a few expressed UDEs. * Despite the logic of TOC, getting sufficient interest by the client to evaluate a solution and then make a change is not an easy sale.

First, a Mafia Offer is a value proposition that: your market category finds compelling possibly to the point of disbelief, and your competitors are incapable of competing against it. Is such a thing possible?

In a Linked-in thread on TOC in Services, Richard said: "...how would one apply ToC to an organization where it is project and service-based, but almost all of the services on any given "project" are handled by a single resource (a consultant)?

Combining my approach as a copywriter with my love of Theory of Constraints methodology provides us with a powerful blueprint for developing Mafia Offers (the irrefusable offer for your marketing)

Just found a great cartoon demo which explains some of the basic principles of the Theory of Constraints.

All the standard solutions come to mind: replace all the sales guys, invest heavily in marketing promotions, train our sales guys better, increase our sales support staff, focus our sales guys on a smaller amount of products and solutions, have our service guys sell products too. This is not systematic at all…

Balanced Scorecard... And with TOC (Theory of Constraints), we're interested in ongoing improvement. We aren't interested in measuring what is going well as much as we are interested in measuring what can be improved.

I'm no Chartered Accountant. And I'm convinced that most accountants live in fantasy land just like most EU socialist politicians (had to vent that one) Yet management accounts are important for senior management to control top line and bottom line growth.

Notes from It's Not Luck on the use of Theory of Constraints... ...when the MARKET is the constraint (Marketing) Identifying the UDEs and evaporating conflicts

Tweet Pin It From discussion on linked in here. The essence of business is value creation. Marketing’s job is to support that essence [which happens] through: * Creating value – by directing operations, distribution, et al. through providing customer/market insight (marketing’s contribution to NPD/NSD). There should be no customer value other than what marketing informs (selecting the right grade of corn for the field) * Communicating value – by spreading the corn. (The reason pull marketing is becoming more popular is that it is more feasible given that we can be at the right place at the right time more automatically with modern advertising platforms that place our promos contextually...

Tweet Pin It I think I just realised what TOC ‘Mafia Offer’ Marketing really is… First, here are 2 easy points to agree on: We would probably agree that ‘Innovation’ essentially means seeking improvements in a company’s offering via improving company capabilities, right? We would also probably agree that modern marketing has the negative image of largely being separated from business strategy, operations, et al.  (i.e. ‘silo’d). Now then… Given that the idea of TOC ‘Mafia Offer’ Marketing is to create a decisive competitive advantage, which may come through: raising operational capabilities, making internal policy changes, or otherwise...