“The bottom line of systems thinking is leverage – seeing where actions and changes in structures can lead to significant, enduring improvements.”
(Senge 1990, p. 114) Read more
Concept maps are graphical tools for organizing and representing knowledge.
- Concepts – usually enclosed in circles or boxes of some type, and
- Relationships between concepts – indicated by a connecting line linking two concepts.
The Theory of Constraints, or ‘constraints management’ focuses efforts on finding and exploiting the true leverage points of a system for maximum effectiveness.
Theory of Constraints Basics
At its heart, the Theory of Constraints (TOC) searches for the fundamental constraints of a system… its root causes…
“A system’s constraint is nothing more than what we feel to be expressed by these words: anything that limits a system from achieving higher performance versus its goal.â” (Goldratt 1988, p. 453, 1990, p. 4)
In this way, TOC allows us to target critical leverage points, or bottlenecks, within the system at hand.
“The TOC approach epitomises systems thinking: a philosophy that recognises that the whole is much more than the sum of its parts, and that a complex web of interrelationships exist within the system.” (Mabin and Balderstone 2003, p. 570) Read more
First Solar grew from a 50 person company into a 1,500 person company in 5 years with further large scale growth in the pipeline.
Watch this eye opening presentation to find out how.
Some thoughts on the matter of introducing TOC Marketingâ€¦ (posted on LinkedIn TOC Marketing group here.)
Here’s a few expressed UDEs.
* Despite the logic of TOC, getting sufficient interest by the client to evaluate a solution and then make a change is not an easy sale.
First, a Mafia Offer is a value proposition that:
your market category finds compelling possibly to the point of disbelief, and
your competitors are incapable of competing against it.
Is such a thing possible?
In a Linked-in thread on TOC in Services, Richard said:
“…how would one apply ToC to an organization where it is project and service-based, but almost all of the services on any given “project” are handled by a single resource (a consultant)?
Combining my approach as a copywriter with my love of Theory of Constraints methodology provides us with a powerful blueprint for developing Mafia Offers (the irrefusable offer for your marketing)
Just found a great cartoon demo which explains some of the basic principles of the Theory of Constraints.