Some thoughts on the matter of introducing TOC Marketing… (posted on LinkedIn TOC Marketing group here.)
Undesirable Effects
Here's a few expressed UDEs.
* Despite the logic of TOC, getting sufficient interest by the client to evaluate a solution and then make a change is not an easy sale.
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First Solar grew from a 50 person company into a 1,500 person company in 5 years with further large scale growth in the pipeline.
Watch this eye opening presentation to find out how.
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Balanced Scorecard… And with TOC (Theory of Constraints), we're interested in ongoing improvement. We aren't interested in measuring what is going well as much as we are interested in measuring what can be improved.
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I'm no Chartered Accountant. And I'm convinced that most accountants live in fantasy land just like most EU socialist politicians (had to vent that one)
Yet management accounts are important for senior management to control top line and bottom line growth.
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Overcoming Resistance To Change – Isn't It Obvious? Runtime2:12 Views121 Posted1 month ago DescriptionThe change resistance matrix that reveals how to overcome resistance to change, inspired by Eli Goldratt and his book "Isn't It Obvious". Hi this is Gavriel Shaw, and I want to demonstrate how to overcome resistance to change… Because, if your colleagues [...]
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Notes from It's Not Luck on the use of Theory of Constraints…
…when the MARKET is the constraint (Marketing)
Identifying the UDEs and evaporating conflicts
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From discussion on linked in here. The essence of business is value creation. Marketing's job is to support that essence [which happens] through: * Creating value – by directing operations, distribution, et al. through providing customer/market insight (marketing's contribution to NPD/NSD). There should be no customer value other than what marketing informs (selecting the right [...]
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I think I just realised what TOC 'Mafia Offer' Marketing really is… First, here are 2 easy points to agree on: We would probably agree that 'Innovation' essentially means seeking improvements in a company's offering via improving company capabilities, right? We would also probably agree that modern marketing has the negative image of largely being [...]
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The Theory of Constraints, or 'constraints management' focuses efforts on finding and exploiting the true leverage points of a system for maximum effectiveness. TOC Basics At its heart, the Theory of Constraints (TOC) searches for the fundamental constraints of a system… its root causes… “A system’s constraint is nothing more than what we feel to [...]
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If total control of professional marketing management is important to you…
…this article will send you head first through the rabbit hole into the wonderland of iron-grip strategic marketing control.
In fact, this just might be the greatest secret in the marketing industry.
I stumbled across this only because of my fascination of systems thinking, logic, and mind-mapping (although this is not about mind-mapping).
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