tracking

March 30, 2008

• Aggressive Key Performance Indicators

  Tracking of Marketing Campaigns ultimately lead to a handful of numeric measurements.

  These are a marketers KPIs (Key Performance Indicators).

  These few numbers provide an overall at-a-glance view of the effectiveness, growth, and 'health' of your marketing campaigns.

  The Aggressive Marketer seeks to have under-the-thumb control of those KPIs through a series of Tracking Reports that track and measure the progress of each and every marketing campaign, source of revenue, and influence on the bottom line that exists for the business.

February 23, 2008

• 6 Aggresive Marketing Components

  Here are the 6 aspects I have identified over the evolution of marketing on the web since 1998.