Demand Generation CycleMarketing project management for omnichannel integration (sounds cool huh?)
Performance ManagementMaximum performance, minimal effort
Story in Experience DesignOn the use of story in user-centered marketing
Value creation via a systems thinking approach to user-centered design. Develop your systems
Taming the dragon of omni-channel marketing for cost efficient acquisition and loyalty. Increase demand
Rule over your kingdom - whether it's business, marketing, team synergy, or individual performance. Maximise performance
My first love in marketing is copywriting.
Not the creative stuff of big brand agencies, mind you..
Rather, the tradition of split-test direct response marketing.
A tradition which underpins the entire field of experience design.
How so? Read more
See the slideshare of a photo management eco-system map with user scenarios and then a customer journey matrix that users will experience different journeys.
Users are always in the center: they are the protagonist which freely and actively connect the dots, selecting different parts of the system.
Thus design happens by facilitating connections across the whole network of possible actions.
User scenarios include different: Read more
Hugh Dubberly describes The Experience Cycle model developed by Xerox in the 80s.
Beyond ‘awareness, consideration, selection’ of the sales cycle, the experience cycle model describes the steps people go through in building a relationship with a product or service: Read more
I’m often questioned on how I can work in marketing for ‘the corporation’ of consumerism which apparently is devoid of humanity…
First:
Understand that business means ‘value exchange’, and there’s nothing wrong with that. In fact, it’s what a moral society is based on.
Second: Read more
