What are your leverage points?

(If your eyes didn't just bulge when you read that headline,
they will when you grasp the power and profits
this website will bring to your life-long career…)

On this page you will discover:

• 3 career paths to guide your professional development
• 4 objectives for your complete success
• 6 principles of control for the new professional

From: Gavriel Shaw, Corporate Maverick, London UK

Dear Ambitious Professional,

If you are involved with business development, team management, or high productivity in a professional environment…

…you will cherry pick from this websites 10-years of carefully constructed leverage points for the modern professional that will rapidly progress your career and your personal life with more power and fortune…

…from professional development and business growth strategies…
to the dark arts of subversive public relations and global-agenda innovation.

A Decade Long Professional Revolution Has Just Begun

Clearly, the new world economy has forced us to gain broader skills… learn super fast… increase global awareness…. and much more.

And that's just to keep your job and maintain a normal career progression.

But there's more opportunity than that for you. Much more.

Here's why:

The old structures of career development, business and politics are changing. (kinda obvious but few professionals really know how to harness it for their advantage).

Under increasing pressure, you are expected to achieve more for your company, with less budget, less resource, and less time.

And a new breed of professional has risen. (They are quietly laying the foundations for rapid success when business converts from old accounting structures focussed on restrictive efficiency, to new performance structures based on open innovation and maximum effectiveness.)

There is a way to join them…

Imagine a network of new breed professionals, with access to short-cuts that can rapidly accelerate your career for higher status in your organization, more involvement with the projects that interest you, and even greater global profile.

Who am I?

10-years in various investment banks, plus companies including Vodafone, Xerox, even the UK's National Health (Disease) Service. Plus marketing agencies and other professional service firms. I also enjoyed a year traveling south east asia whilst freelancing from my laptop. (If you're interested in doing that, I'll show you how). Right now I am studying a postgraduate professional marketing diploma with the Chartered Institute Of Marketing and before long will achieve Chartered Marketer status.

Over those 10-years as a 'corporate maverick' I have learned from the best and the worst of what happens in organisations both large and small… capturing insider knowledge and processes for things like:

• Marketing communications
• Business development
• Client services operations
• Project management
• Productivity
• Organizational development
• Resource management
• Accurate budget management
• Small business marketing
• And even 'boss management'

And believe me, you need to know it all.

If you can demonstrate ability more accurately and more efficiently than your peers… if you can talk the talk and walk the walk of senior management… if you can spot market trends to position your career or your companies product at the right place at the right time… you can rise through the ranks into higher paid positions with more power, more money, more opportunity.

But you do have some ground work to do…

At 25 or 55, you need continuous skill development, for survival and for satisfaction.

Your reward?

A rapidly advancing career by taking advantage of nifty short-cuts for success in the new economy – whilst many others around you lose their professional jobs and take up junior positions, or flip burgers for a living.

As a New Professional (NP), your route to success, power, and contribution will be far easier with the leverage points available on this site that will turn your constraints into advantages.

And it begins and ends with…

Your One Goal

THE GOAL is to accrue advantages.

Advantages for your personal and your professional life.

…Achieved through contributing to your client's objectives. (Note: even if you are employed, the NP views his or her employer as a temporary client, where you have a specific project to accomplish before you move on to something bigger and better).

Thus, the NP recognises and pursues the 2 core functions of business-thinking as identified by the great Peter Drucker.

The Two Functions Of Business-Thinking

Marketing

The process of 'bringing goods to market' for a profit. Modern strategic marketing emphasises increasing sharedholder value through a long-term approach to sustained competitive advantage.

You must know your customer intimately, the end user of the products sold by the company you are aligned with. And also your client (employer). You must be able to offer them the experience, benefits, and value that they need to achieve their objectives.

Innovation

Innovation can similarly be described as the process of creating new values that solve problems and satisfy customers.

On a personal level, you must continuously develop your own abilities, skills, experience, along one of the…

Three Career Paths

There are 3 career paths for the NP.

Each one can provide you a leveraged route to the experiences of life that you want to have.

Which of these 3 approaches suit your current situation and focus at this time?

1. Career Professional: Managing Pressure, Opportunity, and Ambition At Work
2. Business Owner: Management & Marketing For Your Own Business
3. Netrepreneur:  Skills For Managing Online Traffic & Conversion

And whichever career path you are on, there are:

Four Career Objectives

These four objectives span the 3 career paths and enable the 2 core functions of Marketing and Innovation:

1. Personal Productivity – If you cant manage yourself, you won't be able to manage anything else.

2. Team Synergy – This area focuses on your own and your teams/companies abilities and skills to plan, decide, and control ever wider and ever more efficient areas of value creation. Get a Training Guide For Your Team's Performance.

3. Business Innovation – The strategic considerations of your professional life includes what product to get behind, what market to target, by what means, to what ends. An evolution of company direction through environmental monitoring and flexible response to changing market trends.  The operational result of the business strategy, including order fulfilment, product creation, after sales service, customer acquisition and retention.

4. Global Experience – Let's not lose sight on the wider world that is out there with near limitless possibility for the NP.  Your objective here is to gather insight, contacts, and familiarity with global trends and opportunities.

And to accomplish all that, the NP taps into the…

6 Component New Professionals Matrix

The diagram gives a high-level view of what the NP must become savvy with, and here is a complete site map:

I wish you every possible advantage in your career and life,

Gavriel Shaw